Episode 022: Embracing Your Value

Aug 6, 2019

Today I’m going to help you with something that many women struggle with, embracing your value.

• Do you know the value that you provide?

• Are you truly convinced of the value that you provide?

If the answer is “no” or “I’m not sure,” then that is what is causing your audience not to recognize your value either. They can’t see your value if you don’t see it first!

This is an exercise to help you recognize and embrace your value. It’s also going to help you with your messaging. Way too many of us focus on the features and benefits of what we provide. But our audience really cares about the outcome and transformation.

For this exercise, we’re going to focus on one result or outcome that you provide. You can go back though and do this exercise for as many results or outcomes as you offer.

• Action - Think of 1 result that your audience receives from working with you. What do you help your clients do?

Example: I help my clients grow their audience.

If you promote this response alone your audience will not fully understand the breadth of the value that we provide. And if they don’t fully understand it, they’re definitely not going to invest in it.

So let’s go deeper!

• Action – Ask the question, “So that what?”

Example:  I help my clients grow their audience so that they can get the right leads in the door.

Now we’ve gone a little deeper, but we need to keep hashing it out.

• Action – Again, ask the question, “So that what?”

Example:  I help my clients grow their audience so that they can get the right leads in the door so that they can get dream clients more quickly.

Even deeper, but let’s keep going.

• Action – Again, ask the question, “So that what?”

Example:  I help my clients grow their audience so that they can get the right leads in the door so that they can get dream clients more quickly so that they can make more money.

Does this really show the full value of what you do? You may be tempted to stop when you get to “more money” but I think you can always go a little deeper. What does more money allow them to do?

• Action – Again, ask the question, “So that what?”

Example:  I help my clients grow their audience so that they can get the right leads in the door so that they can get dream clients more quickly so that they can make more money so that they can hire someone in their business so that they can take time off for a vacation so that they can spend quality time with their family.

Do you see how I went from growing an audience to spending quality time with family? The end result is what is important. Don’t miss an opportunity to paint a picture of the future for your audience. You want them to see what is possible for them if they invest in your support.

This emotional connection is what’s needed for people to take action. People make decisions based on emotion, not facts or logic.

I hope this has been helpful for you. You can revisit this exercise any time you need to understand and embrace your value. Email me at [e-mail] and let me know how this exercise went for you!

 

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