Mar 5, 2019
Today, we are talking about
5 reasons why you’re not getting the clients that you want. Maybe
you’ve gotten a client here or there but if you have gone through
long stretches without bringing in clients, chances are it’s due to
one of these reasons.
Now, this is stuff that a
lot of people don’t like to talk about. We just want an easy fix!
Unfortunately, there is no easy fix to getting clients. But I
promise you - even just working on ONE of these things can
help you get clients.
1. You’re Not Confident
- Maybe
you don’t believe in your offer. Maybe you don’t believe in your
value. Maybe it’s a combo of both. If you don’t believe in what
you’re putting out there, there is no way that your ideal clients
will too. The first step that you need to take is looking
internally. Why don’t you believe in what you’re putting out there?
Is it because you’re doing something that you think you should be
doing? The “shoulds” are a total hindrance to our marketing.
Anytime we do something out of obligation, it means we’re not
really showing up the way that we want to. So, if you are not
confident in yourself or what you’re offering, you need to figure
out why.
2. You’re Playing the Comparison Game
- So
many of us struggle with this! We compare ourselves to other
people. We have this expectation that we need to be moving so much
more quickly than we are and so we look to others for validation.
We look at other competitors to see how far along they are and if
we are not that far along, we beat ourselves up. When you’re too
busy putting that much pressure on yourself, how in the world are
you supposed to go out and get clients? So much of this is
attracting the right clients and if you don’t have the right
mindset or you’re too busy comparing, you’re going to attract
clients who do the same things.
3. You’re Not Showing Up in the Right
Places
- We
know that we need to be in the right places but how do you really
know where your audience is? The most simple response that I can
give you is to ask! Ask your audience. Chances are you are
connected to someone who fits your ideal target. Go and ask them
where they are spending their time. Don’t assume - you know what
happens when you do that ;)
4. You’re Not Showing Up Regularly
- Once
you know where your audience is, you need to start showing up. You
can’t show up one week and drop off the face of the earth for a few
weeks. Your audience isn’t going to know what to expect from you
and they are not going to trust you. Marketing means showing up
regularly - even when it doesn’t feel like anyone is
listening.
5. You’re Not Connecting Emotionally
- I
talk a lot about marketing is all about building a relationship
with your potential clients. One of the ways to do that is through
your messaging. Many solopreneurs focus their messaging solely on
themselves versus their clients. Here’s an example: when you’re
promoting a program, are you talking about the logistics or are you
focused on the end results and what that program will give your
clients? Your clients don’t care about the nitty-gritty details!
They care about the outcome and what the future will look
like.
6. (Bonus reason!) You Haven’t Given it Enough
Time
- How
much time have you really devoted to your marketing? Be honest. How
much time have you been putting into nurturing those relationships?
So many people start and after a few weeks, they are ready to throw
in the towel/ Sometimes it really is just about time. Rome wasn’t
built overnight and your marketing won’t be either. You are
marketing to people. There is no special formula here. People are
complex. Their needs change. You need to adapt to those changing
needs and sometimes that just means giving yourself more
time.
“How can you expect to get
clients if your clients don’t even know you exist.” - Michelle
Vroom
“So much of marketing comes from
a place of gratitude.” - Michelle Vroom
“Give yourself time, give
yourself grace and commit to showing up.” - Michelle
Vroom
Connect with Market Like a Boss!
- Find
out more on how you can work with me at Vroom
Communications
- Follow me on Facebook.
- Continue the conversation in my Facebook
Group.
- Grab
your free guide - 5
Steps to Get Clients Like a Boss.