Apr 21, 2020
Making assumptions about your potential clients may hurt your marketing. In this episode of the Market Like a Boss podcast, I talk about what assumptions most people make about their audience and how to stop making them.
Here are the TOP assumptions I usually hear:
The biggest problem with making assumptions is that it's a reflection of what you think... NOT what your audience thinks. It's more about you rather than your potential clients.
Ask yourself: What assumptions are you making right now? What part of you believes that they are true?
When you make assumptions, you look for evidence to support them. It's called confirmation bias. If you believe something, you will operate from the lens of that belief - which means you’ll find plenty of evidence to support it. This doesn't make your assumptions true, though. It simply means you need to work through the original belief that’s causing the assumption in the first place.
Maybe you don't believe that there are enough dream clients out there who are ready to invest in you. Maybe you’re afraid of rejection so you don't even try to connect with your audience. These actions drive the results you have now - the same results that fuel your assumptions. Make sense?
Assumptions keep us safe. They keep us from doing what we need to do in order to land clients. Assumptions keep you from getting visible and building relationships with your audience.
But here’s the thing: you’re the only one to blame for making those excuses. You're choosing to keep yourself from landing dream clients and making more money. You’re choosing to focus more on your assumptions than on reaching your dream clients.
Remember that you are responsible for your results. Start by shifting your assumptions into positive ones:
"Your results are a direct reflection of your assumptions, thoughts and beliefs. If you're not where you want to be, that's on you. " -Michelle Vroom
What are you going to choose to believe today? What assumptions will allow you to show up and market in a way that feels fun and effortless?
If you need help figuring this out, then you’ll definitely want to check out my group coaching program, the Dream Client Accelerator. This program will help you map out a clear strategy for landing dream clients in the next 30 days.
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