Nov 12, 2019
Getting clients to come to you and ask how they can work with you is like the Holy Grail of marketing! It’s a dream that many people have.
So I’m going to share with you steps that you can take now to shift from having to go out and spend all of your time and energy looking for clients, to having people come to you and ask how they can work with you.
The steps you need to take to get potential clients to start coming to you are:
1. Create your own audience.
If you are constantly going out to other people’s communities, it is going to be inconsistent, and it will be difficult for people to get to know you to the point where they are actually asking how they can work with you.
Your own audience can be things like an email list, a Facebook group, an Instagram channel, LinkedIn, or a YouTube channel. Whatever it is, having your own place for people to come get to know you will be a lot easier for people to check out your content and feel ready to ask to work with you.
Many of you don’t have confidence in your offer, even though you think you do. Maybe you’re struggling to communicate what your offer is. You need to explain what the value is, not just the logistical details.
If you don’t truly believe in, or understand your offer, your potential clients won’t either. You need to have an offer that is a no-brainer to you, that you are completely confident about. And you need to be completely confident in your ability to deliver.
“The transformation is the piece that your audience cares about. And if you can truly start focusing on that transformation, people are going to be coming to you right and left.” – Michelle Vroom
You can’t drop in once in a while and expect that people are going to know enough about you, and what you provide, to start coming to you.
You need to show up and put out content consistently, even on the hard days, even on the days when you don’t feel like it. If you want clients to come to you consistently, then you need to be consistent yourself.
A lot of you are putting out messages and talking about things in a way that your audience would never talk about them. If that’s the case, then there’s going to be a disconnect there.
You need to show up in a way that feels genuine for you. But you also need to make sure that you are using your audience’s language, and you’re explaining things in a way that they will understand.
Market research, and actually talking to your ideal audience, helps to discover words and phrases you can use. When that happens, people know that you really understand them.
Many of you are getting on discovery calls and hearing the same objections over and over again. One thing you can do to make these calls easier, and get people to start coming to you, is to handle these objections early on in your messaging.
If you are doing your marketing well, you are talking about these objections there and helping people overcome them before they even get on a call with you. Once you help them overcome their objections, they don’t even need to get on a call because they already know that you are the person for them.
What are the top 2 to 3 objections you hear, and how can you start to shift your audience’s perspective on those?
By serving people I mean guiding them, answering their questions, and helping them think through things without expecting anything in return. What does service truly mean for you? Are you actually taking time to answer questions and educate people, or are you just pushing your agenda? Think about how you can be better at serving your audience.
“I’m going to challenge you to think about how you can serve people without any expectations, without any conditions.” – Michelle Vroom
This may not result in a client immediately, but that is how people start to view you as an expert and talk about you to other people in their network. And that is when people start coming to you.
So, what would it look like for you to have freedom in knowing where your clients are coming from and having them come to you asking how they can work with you? That is true consistency, that’s true freedom in marketing. And that’s when you know that your marketing is working.
It doesn’t happen overnight, but it definitely happens a lot faster when you have support. If you’d like to reach out to me to see how I can support you, email me at michelle@vroomcommunications.com. I’d love to help you get clients to come to you!
Find out more on how you can work with me at Vroom Communications
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