Mar 24, 2020
Kelly Glover books podcast tours for entrepreneurs so they can build brand equity. As the founder of The Talent Squad, Kelly is driven by the core belief that your personal brand is your most valuable asset. Kelly is a natural energizer obsessed with booking podcast interviews for her clients, which enables them to deliver incredible value to their audience, build relationships with hosts, and increase credibility, authority, visibility and influence.
In 2007, Kelly released her first podcast but it wasn't until 2014 that she finally made the transition from commercial radio host to podcast guest booking agent. Then in 2017, Kelly was faced with a "Jerry Maguire Moment", and with just a single client and one team member, launched her podcast guest booking agency, The Talent Squad. Kelly splits her time between Los Angeles, New York, and Sydney.
Website - http://thetalentsquad.com/
We're back with another special guest on the Market Like A Boss podcast - meet Kelly Glover! In this episode, Kelly talks about how you can get featured on podcasts and how you can use that as part of your marketing strategy. Podcasting has opened up the media to everybody and has created many opportunities to become more visible to a larger group of people.
"The benefits of podcast are expert status, authority, credibility, reputation, influence... and it's about access. Now, you can go on any number of podcasts and the barrier to entry is much lower." -Kelly Glover
According to Kelly, the podcast industry has become much more competitive. Therefore, you need a solid strategy if you’re going to stand out and get booked.
Kelly advises that you start by asking yourself these questions:
Who am I talking to?
What do I want them to do as a result of listening to me on the show?
What can I teach them that they can do at the end of the episode and put into practice?
Next, do a self-evaluation. What will people find when they search you online? What does your website look like? What are your talking points? Pitching takes a lot of work so everything must be laid out well before you get started. Be specific on what you want to offer and deliver as a guest. Self-awareness is important. If you're pitching a big show, it's best to have a history of guesting first to make sure that you're ready.
Start by making a list of podcasts you want to be featured on (you can search iTunes, Google or Facebook). Check the charts, look at suggested podcasts, see which ones allow guests.
When your list is complete, you’re ready to craft your pitch email. Here are some tips on how to craft a pitch that will get noticed and land you a guest spot:
1. Focus on the subject line.
Many people focus on the body of the email, but the subject line is the most important piece. It’s the thing that determines whether your email will be opened in the first place.
2. Do your research.
Make sure you know who you're pitching to. Information is all around us so there's no excuse not to do your research about the show and the host.
3. Make sure that you're clear about what you can offer.
What value can you offer and deliver to the audience?
4. The show must be suited to you and you must be suited to the show.
Again, do your research! Your topic must be related to or suitable for the show you want to be featured on.
5. Play by the show's rules on pitching.
Be sure to read any guidelines the show has for pitching. If they want you to fill-out a form, follow it.
What if you don't get a response? Kelly recommends following up via email - especially since hosts are busy and emails may get overlooked. I also suggest that you connect with the host on social media and show that you care about their content. Make sure to give them a nudge so they would notice your pitch. For example, I followed up with a host via Instagram after pitching and was able to secure a guest spot that way.
Once you get an interview, Kelly suggests that you practice in private before going public. Practice talking even just 3 minutes a day for a month. Come prepared by getting yourself acquainted to the show and host/s. You also need to make sure you have the proper tech, such as a microphone. It's better to invest in a good quality mic than face a tech or sound issue during the interview.
I hope you enjoyed the episode! Be sure to pop us a note in the Market Like a Boss Facebook group and let us know which podcasts you plan to pitch!
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