Jan 14, 2020
The Market Like A Boss Podcast is back! It's time to reflect on what we have accomplished, as well as what went well and what didn't on the previous year. 2019 was huge for me because of all the amazing things that happened in my life and business. But it's not all rainbows and sunshines.. there were lessons that I needed to learn which I will share with you on our first episode for 2020.
Here are the 5 lessons I learned in 2019:
1. People are always watching.
You're showing up everyday but you might be wondering - Are people actually watching? Are people paying attention to what you have to say? YES! I want you to know that people are always watching. No one showed up to your live event or no one commented on your social media post.. so you stop showing up. Take this chance to show up even more! Oftentimes, the ones who are the most serious in getting help are the ones behind the scenes. Had I stopped showing up, I wouldn't have landed those clients. You must be committed to show up for this kind of people.
2. Clarity drives impact.
I was in a pretty dark place in my business over the summer. I found myself taking on clients who weren't a good fit and I was pressured to take on more because we moved to a bigger home which I felt I didn't deserve (hello, imposter syndrome!). I engaged in self-sabotage and I took it personally. It lasted nearly 4 months and my income took a backslide. I looked into my role in my business and I realized, with the support of my coach, that I didn't have the clarity that I needed about who I wanted to work with and who my dream client is. Clarity is the key to success in marketing. So I looked back at my clients who have gotten the best results, and from there I honed in on the characteristics of my dream client. Now that I know who that person is, I can speak directly to them and that's when people started working with me.
"Stop chasing the shiny objects and look inside of yourself. Do you have clarity? If you don't have clarity, then you've got nothing else in your marketing. No other strategy is going to work." -Michelle Vroom
3. Expect the unexpected.
I got locked out of Facebook recently for days.. I've had clients leave me and people ghost me.. I had a launch that didn't go the way that I expected.. No matter who you are or where you are at your business, the unexpected will happen. But these don't dictate your success and growth in business - it's how you handle the unexpected circumstances and how you move forward. It's very important to separate the facts from the feeling and start treating your business as a business. Ask yourself, "what do I need to do in order to think like a boss?"
4. Learn how to think like a business owner.
I learned how to think like a 6-figure business owner. In 2018, I told my coach that I didn't think it was possible to make more than 50K in a year. But I ended up hitting over six figures in 2019. I had to think like a 6-figure business owner before I actually reached that goal. I had to make hard and scary decisions.
What's your goal for 2020?
"Whatever that goal is, you can't take actions that will help you reach that goal once you get to the goal. If you want to reach your goals faster, you need to start acting like the person who has already reached your goal." -Michelle Vroom
5. Ask for help.
I had to ask for help from my family, coach and fellow entrepreneurs. It can be hard because it shows that we don't know everything.. but we're NOT supposed to know everything! It doesn't mean you're not equipped to serve your clients or you won't be successful in your business. You don't have to do everything. You have to think and act differently. Know where you're struggling at and where you need support in. You have to ask for help. This will make you get to the next level faster. I want to challenge you to get the help you need and seek that help.
Start fresh and do the things you've been always wanting to do. I hope that these lessons will help you make 2020 a year of success! Happy New Year everyone!
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