Nov 26, 2019
I’m going to help you come up with new ideas for your content in just 5 minutes!
This is an exercise that you can use and come back to at any time to help you come up with more content when you need it.
So many women tell me they struggle to come up with what to say to their audience and they don’t know what kind of content to put out there. This is going to solve that problem once and for all!
Grab a piece of paper and jot down any and all ideas that come to mind when you think about sharing content with your audience.
What do you want to talk about?
What topics are you passionate about?
What is your audience asking questions about?
What are they struggling with?
Just keep writing, there are no wrong answers here.
Now start to organize your ideas under content pillars. Content pillars are themes or categories based on what you are passionate about, based on what your audience needs to hear, and based on what you are an expert in.
So go back through your list and identify common themes or categories. Those will be your content pillars. You should select approximately 4 or 5, no more than 5.
Once you have your pillars, you have a lot more organization. Go back to each pillar and brainstorm some topics that go with your categories. If you’re having trouble here just ask yourself these questions:
What does my audience need to know about this category?
Why is this category important?
What do I want to say about this category?
And give yourself permission to talk about what you want to talk about. You are the expert and you know best.
List out 4 or 5 different topics under each content pillars. You will add to this as you go and as you market longer.
Make sure you keep this file somewhere other than just on a sheet of paper so you can keep up with it and continually add to it.
The beauty of having content pillars is that you can choose a specific theme or category for a week’s worth of social posts. If you’re having trouble coming up posts on the fly or coming up with some inspiration, content pillars are especially helpful. At the beginning of the week you can map out your posts and tie them back to a specific theme or category. You’ll be surprised how much creativity goes into that when you get started!
There is a lot more I can say about content marketing, but for now I wanted to share this quick exercise with you. Hopefully it gives you some new ideas so you can connect on a deeper level with your audience!
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