Apr 23, 2019
Do you feel like you have to spend all your time convincing potential clients to work with you? If the answer is yes, then you’re putting too much pressure on yourself and it’s time to reverse this if you want to bring in steady clients.
First, this is normal. We all do this whether we like to admit it or not. We’ve all fallen into the trap of feeling like we have to pressure people to work with us. The good news is we don’t. I hope after listening to this episode you feel that pressure disappear.
That is not pressure that you were ever meant to take on! It is not about convincing people to work with us. I believe a lot of women feel this way because we’ve been told that in order to sell you have to push people until they’re ready to sign on. But here’s what I want you to know…you’re already selling and you don’t even realize it. If you are serving your audience in any capacity you are selling. Selling equals serving.
When you help people think through their next step, you are going to remove the pressure automatically. Because suddenly it’s not about getting them to work with you, it’s about helping them get to a point where they know what the right decision is. It’s not about you coming up with the answers for them, or convincing them, or telling them that they have to work with you.
It’s about you helping them think through what is best for them, for their business, and for their life. That is all.
When you are serving and removing the pressure, when you’re focused on just simply helping your audience, people are going to book with you easily. It’s not going to take a lot of effort. It’s not going to take a lot of convincing.
Clients want to be treated as humans. And if you can show them that you care about them more than you care about the sale, then you’re going to get the sale!
You feel the pressure because you have a definition of marketing and sales that feeds into and fuels that pressure. To remove the pressure you have to redefine what marketing and sales means for you. How do you want to serve your audience? What does that look like for you?
Let’s redefine what marketing and sales looks like. It’s not about being spammy. It’s about showing up and treating people like human beings. It’s about helping them work through some really big challenges and then giving them an opportunity to continue their work with you.
I hope this gives you the motivation you need to continue showing up for your audience and to let go of any preconceived notions and pressure and just show up as you. Because the world needs you and so do your clients.
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