Apr 16, 2019
Analysis paralysis is when you feel trapped in the decision
making process. You feel like you have to keep doing research,
thinking about things, and reflecting on them. You’re stuck in the
constant cycle of analysis and it keeps you from moving forward. It
happens in every area of life, but here we’ll talk about it as it
pertains to marketing.
Analysis paralysis is killing your marketing and your
ability to get clients.
- What does analysis paralysis in marketing look
like?
- You’re not picking an audience, not sure who to target
- Constantly updating your website, adding things to your website
without actually promoting it
- Struggling to launch a program or service, too focused on
details or logistics
- Keep stopping and starting, changing direction instead of
making progress
- Engaging in self sabotage, not getting in front of your ideal
audience
- Not investing in support you need, stuck considering what kind
of support you need
Analysis paralysis is like running a race with a broken leg.
It’s weighing you down, you’re not going to get very far. You’re
dragging yourself along.
Before we talk about ways to move through this so it doesn’t
keep derailing you, we need to talk about where it’s coming
from.
Why are you stuck? What’s holding you back from making a
decision?
- Here are a few examples
- Afraid of making a bad decision
- Not aligned or all in on what you want
- Don’t believe you can get results or that you’re an expert
- Scared to get clients
Now that you’ve identified where your analysis paralysis is
coming from, how do you move past it?
- Steps to take action in spite of the fear you’re
experiencing
- Remind yourself of what you want. Visualize it, get
specific.
- Shift the focus back to the people you’re trying to serve.
- Tell yourself what happens if you don’t more forward.
- Make a list of all the reasons that you are the most qualified
person to make this decision.
- Give yourself permission to move forward.
True success doesn’t come from doing everything right the first
time. The most successful people fall down and get back
up.
Staying stuck keeps you stuck. I hope this gives you the clarity
and courage that you need to move forward.
Connect with Market Like a Boss!
- Find out more on how you can work with Michelle at Vroom Communications
- Follow Vroom Communications on Facebook.
- Continue the conversation in our Facebook Group.
- Grab your free guide - 5 Steps to Get Clients Like a
Boss.
Listen + Subscribe on ITUNES
or STITCHER
We’d greatly appreciate a podcast rating and review so that we
can reach more women!
- Search for the podcast in your podcast app (Market Like a
Boss)
- Scroll down and click 5 stars
- Tap “Write a Review” & enter a brief review
- Press send